GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

About Genevieve

Genevieve Santos is an award-winning entrepreneur and beauty expert.

With 11 years of experience in entrepreneurship, 8 being in the beauty industry as a makeup artist, salesperson, writer, and marketer, Genevieve is constantly inspired by the clients she serves.

In 2013, Genevieve enrolled in the prestigious Atelier Esthetique Institute to become a licensed esthetician and expand her expertise in skincare. She currently works with beauty professionals in expanding their marketing, along with writing about industry trends and interviews with executives on her website 360BeautyMaven.com

“Growing up as a plus-sized teen, I wasn’t the most fashionable girl in class. I compensated for it by focusing on styling my hair, makeup, and even my nails for a polished look,” says Genevieve. “Years later, I didn’t realize that it became a talent until I started helping others polish their look!”

Jeannie Mai inspired me to become an artist!

Jeannie Mai inspired me to become an artist!

Genevieve started her first business at age 17, then forayed into her second venture as a brand ambassador for ARTISTRY skincare and cosmetics in college. She built an extensive team of beauty experts, ranging from hairstylists to estheticians who were equally passionate and worked on various events and private clients. She is also the founder of The NYC Makeup Artists Meetup Group, an online community for over 900 beauty professionals.

Lancome Spokesbeauties Arlenis Sosa & Elettra Wiedemann

Lancome Spokesbeauties Arlenis Sosa & Elettra Wiedemann

With her talents in entrepreneurship, Genevieve ventured into the corporate side of beauty, working under the VPs of Marketing at both Lancome and L’Oreal Paris. She contributed to the key product launches and marketing campaigns, along with working on the E-Commerce & digital side for both brands.

Genevieve graduated from The City College of New York (CUNY) in Communications (specializing in PR), and is a member of Cosmetic Executive Women (CEW), and an active alumnus of the Network for Teaching Entrepreneurship (NFTE).