GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician



Day 1: HBA Expo 2013 (My Holy Grail of Beauty!)

The HBA Expo is the go-to conference on the cosmetics and personal care products industry, which features vendors of raw materials and numerous workshops on building a thriving brand, small & large. For me, this is the holy grail of my passion for beauty! This year I finally got to attend the HBA expo for…


“It’s Faster If I Do It Myself”! WRONG!

Building my business as a makeup artist and beautypreneur required a lot of creative ways to drive clientele. Much to my surprise, people weren’t booking me from my website and Facebook! One of the many ways I promoted my business was getting involved with events, whether sponsoring the makeup & hair during Fashion Week, participating…