GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

event reviews


Why Do I Need a Mentor???

My first mentors were at 17; a finance exec and sales entrepreneur who helped me launch my photo album business. My next batch of mentors were my team who guided me in growing my ARTISTRY skincare business. Shortly thereafter, a Manager at Estee Lauder who took me under her wing in breaking into the corporate…


Shecky’s Beauty Night Out – Fall 2011

I LOVE Shecky’s! This company has been filling my needs for a good ol’ night out of girlfriend-time, drinking, and shopping all-in-one! They’re mostly known for their Girls Night Out events, but this time I attended their Beauty Night Out, which took place November 8-9 in the Chelsea area. It’s been quite some time since I…

Sachika Spring/Summer 2012

Having worked with the dynamic fashion duo, Sachika, before they descended upon New York Fashion week–especially after that infamous Coco dress–I was excited to see what they had in store for S/S 2012. Now in their third season showcasing in Elle magazine’s Style 360 fashion show, their shows have been nothing less than entertaining and…


The Diva Lounge Presents A Toast to PR Players

I had the pleasure of attending the latest installment of The Diva Lounge. Hosted by Internet radio personality Shayna D, this event attracts loads of upwardly mobile professional women to network over cocktails and make awesome connections. This was my first time attending, and I had a blast! Aptly themed, “A Toast to PR Power…


Fabulous Fridays: Felicia Walker Benson Joins Jones Mag!

I’ve been following Felicia Walker Benson‘s journey in the beauty blogging space since meeting her at Honey Mag’s blogger soiree two years ago. Her blog,, has become my go-to beauty blog for honest product reviews and down-to-earth entries on her life as a blogger/makeup artist/beauty expert. Now she joins the ranks of the beauty…


Recap: Fashions Night Out at The Plaza!

The entire island of Manhattan was a big fashion party last Friday, as fashionistas painted the town red for Fashions Night Out. Every major retailer was packed to the droves, with customers making purchases and/or party-hopping from one venue to another for freebies, glimpses of celebrities, and of course, free cocktails. While most of you hit…


FASHIONS NIGHT OUT is here! Tonight, actually!

Although we’re 10 days into the new month, I’d like to give a warm welcome to September! Gotta start packing away the summer dresses (or actually start layering them) and say hello to trench coats, autumn weather, and best of all, FASHION WEEK! I’m so excited for my hard-working makeup artist friends that are making…


Genevieve’s Adventures: Cynde Watson “Get Gorgeous” Makeup Party

Celebrity makeup artist Cynde Watson unveiled her color cosmetic collection at a special “Get Gorgeous” Makeup Party, held at the Georgia NY Salon in the East Village last Thursday. Color by Cynde Watson launched last year on HSN to a national audience, and now she’s offering her services & product to the beauty-conscious ladies of NYC.


Genevieve’s Adventures: BlogCafe 2.0 Event

As I venture back into blogging again, it’s always great to be in the company of other successful bloggers! Arie Rich, the creator behind (Keep Me Posted Blog), hosted her 2nd annual BlogCafe 2.0 Event at PS450 in Gramercy. SpaWeek and Nina Shoes sponsored the event, and drink specials were on tap as I got to…

Photo courtesy of

Genevieve’s Adventures: 4 Season Style Management Launch

Last night, I had the pleasure of attending a launch party for WNBA New York Liberty player Cappie Pondexter’s fashion consulting firm 4 Season Style Management. She’s collaborating with celebrity stylist Lisa Smith-Craig to offer personal styling services for athletes, celebrities and everyday clients. The rooftop of the Eventi Hotel was a perfect location for…