GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

Fashion Week

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“It’s Faster If I Do It Myself”! WRONG!

Building my business as a makeup artist and beautypreneur required a lot of creative ways to drive clientele. Much to my surprise, people weren’t booking me from my website and Facebook! One of the many ways I promoted my business was getting involved with events, whether sponsoring the makeup & hair during Fashion Week, participating…

FAB!

September Recap

I can’t let September end without recapping my adventures earlier this month! Between New York Fashion Week, catching up on work projects, and getting sleep, things have been crazy! But I’m happy being back in the groove of networking and writing, now more than ever!   A big THANK YOU to Charu Suri–jet-setting travel blogger…

Sachika Spring/Summer 2012

Having worked with the dynamic fashion duo, Sachika, before they descended upon New York Fashion week–especially after that infamous Coco dress–I was excited to see what they had in store for S/S 2012. Now in their third season showcasing in Elle magazine’s Style 360 fashion show, their shows have been nothing less than entertaining and…

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Check out my NY Fashion Week coverage with Beauty Stat!

New York Fashion Week is here! The Spring/Summer 2012 collections have arrived, and I’m running all over NYC to get the latest beauty trends off the runway! I started covering the shows backstage last season in February through TheMakeupGirl.net. I had a blast covering shows between Soho and The Plaza! Although my schedule is already…