GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

Backstage Beauty


“It’s Faster If I Do It Myself”! WRONG!

Building my business as a makeup artist and beautypreneur required a lot of creative ways to drive clientele. Much to my surprise, people weren’t booking me from my website and Facebook! One of the many ways I promoted my business was getting involved with events, whether sponsoring the makeup & hair during Fashion Week, participating…


September Recap

I can’t let September end without recapping my adventures earlier this month! Between New York Fashion Week, catching up on work projects, and getting sleep, things have been crazy! But I’m happy being back in the groove of networking and writing, now more than ever!   A big THANK YOU to Charu Suri–jet-setting travel blogger…


Check out my NY Fashion Week coverage with Beauty Stat!

New York Fashion Week is here! The Spring/Summer 2012 collections have arrived, and I’m running all over NYC to get the latest beauty trends off the runway! I started covering the shows backstage last season in February through I had a blast covering shows between Soho and The Plaza! Although my schedule is already…