GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

Interviews

HBA_Global

Day 1: HBA Expo 2013 (My Holy Grail of Beauty!)

The HBA Expo is the go-to conference on the cosmetics and personal care products industry, which features vendors of raw materials and numerous workshops on building a thriving brand, small & large. For me, this is the holy grail of my passion for beauty! This year I finally got to attend the HBA expo for…

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Rooftop Talk with Stephanie Flor, Celebrity Makeup Artist

I always enjoy doing video interviews, especially with successful people in the beauty industry. I’d like to consider myself as the next Napoleon Hill (a la Think and Grow Rich) and interview the most wealthiest and successful people, thus writing a book that’s been translated into 40 languages and sold 40 million copies worldwide! Until…

Jeannie Mai inspired me to become an artist!

An Ode to…Jeannie Mai!

“My Odes to…” are dedicated to people, places, brands, or just anything that inspires me! My inaugural “ode” goes to Jeannie Mai, the awesome host on The Style Network’s How Do I Look?, fabulous stylist, and TV personality. However, years ago, I saw her beautiful face as a spokesperson for Never Accept Ordinary (NAO), a…

Sachika Spring/Summer 2012

Having worked with the dynamic fashion duo, Sachika, before they descended upon New York Fashion week–especially after that infamous Coco dress–I was excited to see what they had in store for S/S 2012. Now in their third season showcasing in Elle magazine’s Style 360 fashion show, their shows have been nothing less than entertaining and…

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Fabulous Fridays: PR Maven Simone Smalls

Simone Smalls, veteran entertainment publicist, took a few minutes to share her tips on making it in the industry, especially in establishing her own company. Over the course of her career, she’s played a vital role in elevating Usher to the superstardom level, as well as working with an array of celebrities, including Michelle Williams…

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Fabulous Fridays: BET’s Marcy Polanco

I had the pleasure of interviewing Marcy Polanco, BET’s Director of Corporate Communications, at The Diva Lounge’s “A Toast to PR Players” event last week. This BET veteran advises all aspiring PR students to take a writing class! “It’ll help you write press releases, talking points, & speeches.” As a busy executive, she stays gorgeous…

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The Diva Lounge Presents A Toast to PR Players

I had the pleasure of attending the latest installment of The Diva Lounge. Hosted by Internet radio personality Shayna D, this event attracts loads of upwardly mobile professional women to network over cocktails and make awesome connections. This was my first time attending, and I had a blast! Aptly themed, “A Toast to PR Power…

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Fabulous Fridays: A Tribute to Ms. Crystal Wright!

“Fabulous Fridays” is inspired to be a column where I can pay tribute to inspirational women, entrepreneurs, and anybody that I LOVE! The inaugural post has to go to the fabulous, legendary, and most humble Crystal Wright, former booking agent and best known in the beauty world for writing The Hair, Makeup and Fashion Styling…

With Cynde Watson. I'm wearing her blush pencil in Pink Blossom!

GOTG TV Interview: Celebrity Makeup Artist Cynde Watson

To celebrity makeup artist Cynde Watson, staying gorgeous on the go means being healthy from the inside out–working out and eating healthy–and also taking time for yourself. And of course, her cosmetic line, Color by Cynde Watson, will keep you looking fresh on the go since you can apply a full-face of makeup with a…