GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician


Group Shot!

“Sharpening the Saw” (Keeping Your Makeup Skills Intact)

According to Steven Covey’s “Seven Habits of Highly Effective People,” Habit #7 entails “Sharpening the Saw,” meaning that we should take time to renew ourselves mentally, physically, socially and spiritually. For this post, I’m focusing on the physical & social aspects in a career as a makeup artist. While running the NYC Makeup Artist Meetup…


First Makeup Party for December!

We’re so proud to support our “girlfriend on the go” Jessica Ayari in launching her Ayari Makeup Tour for 2011! I remember when she told me her idea during fashion week, and now she’s got the wheels turning with her launch party on Thursday, December 2nd! Real dreamers are doers. The Ayari Makeup Tour (AMT) will…


Gorgeous on the Go TV: Catching Up with Actress Kim Coles

Happy Friday! We got to catch up with one of our fave plus-sized actress Kim Coles, formerly of the sitcom Living Single and VH1’s Celebrity Fit Club. According to her website, she has a few projects in the works, including participating in the NO H8 campaign and the second season of BET’s “My Black is…

Mini-Fashion Show Presentation

Genevieve’s Adventures: Beauty Techniques to Go Fashion Week Kick Off Party

It’s always exciting to profile other successful makeup artists that take their careers to the next level through their entrepreneurial ventures. Celebrity makeup artists D’Angelo Thompson and Andrea Fairweather formed Beauty Techniques to Go, a comprehensive beauty education series for everyday women and aspiring makeup artists. This is done through interactive panel discussions, beauty workshops…


Recap: Fashions Night Out at The Plaza!

The entire island of Manhattan was a big fashion party last Friday, as fashionistas painted the town red for Fashions Night Out. Every major retailer was packed to the droves, with customers making purchases and/or party-hopping from one venue to another for freebies, glimpses of celebrities, and of course, free cocktails. While most of you hit…


TONIGHT! AJ Crimson & Keisha Whitaker @ The Plaza Beauty

I’m so excited to be assisting AJ Crimson’s Beauty Team as they celebrate Fashions Night Out at The Plaza Beauty section of the renowned hotel! As soon as I heard about the open call, I immediately responded! Not everyday are you able to work with such makeup talent. Here’s the invite below: Since this is…


FASHIONS NIGHT OUT is here! Tonight, actually!

Although we’re 10 days into the new month, I’d like to give a warm welcome to September! Gotta start packing away the summer dresses (or actually start layering them) and say hello to trench coats, autumn weather, and best of all, FASHION WEEK! I’m so excited for my hard-working makeup artist friends that are making…


Genevieve’s Adventures: Cynde Watson “Get Gorgeous” Makeup Party

Celebrity makeup artist Cynde Watson unveiled her color cosmetic collection at a special “Get Gorgeous” Makeup Party, held at the Georgia NY Salon in the East Village last Thursday. Color by Cynde Watson launched last year on HSN to a national audience, and now she’s offering her services & product to the beauty-conscious ladies of NYC.

How in the heck did I do that?!

In a desperate act to get my portfolio together, I managed to test with this lovely lady and William MacLeod. The funny thing is that she had such a serious pose, and I asked her to fake a laugh, a la a TV commercial. I looked at the frame and thought it was too stiff….

EVENT – Girlfriend’s Beauty Bag THIS Sat, June 28th

Our Girlfriend on the Go Bettina Lee does it again! She currently organizes Girlfriends Get Together, a community of professional women in NYC. We’ll be one of the sponsors of their “Girlfriends Beauty Bag” event this weekend, June 28th. Our beauty advisors will be on hand to provide skincare consultations (using the Skin Analyzer Magnifier)…