GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

Makeup Career


Why Do I Need a Mentor???

My first mentors were at 17; a finance exec and sales entrepreneur who helped me launch my photo album business. My next batch of mentors were my team who guided me in growing my ARTISTRY skincare business. Shortly thereafter, a Manager at Estee Lauder who took me under her wing in breaking into the corporate…


Rooftop Talk with Stephanie Flor, Celebrity Makeup Artist

I always enjoy doing video interviews, especially with successful people in the beauty industry. I’d like to consider myself as the next Napoleon Hill (a la Think and Grow Rich) and interview the most wealthiest and successful people, thus writing a book that’s been translated into 40 languages and sold 40 million copies worldwide! Until…

Group Shot!

“Sharpening the Saw” (Keeping Your Makeup Skills Intact)

According to Steven Covey’s “Seven Habits of Highly Effective People,” Habit #7 entails “Sharpening the Saw,” meaning that we should take time to renew ourselves mentally, physically, socially and spiritually. For this post, I’m focusing on the physical & social aspects in a career as a makeup artist. While running the NYC Makeup Artist Meetup…