GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

HBA_Global

Day 1: HBA Expo 2013 (My Holy Grail of Beauty!)

The HBA Expo is the go-to conference on the cosmetics and personal care products industry, which features vendors of raw materials and numerous workshops on building a thriving brand, small & large. For me, this is the holy grail of my passion for beauty!

This year I finally got to attend the HBA expo for the entire 3 days, instead of zooming through during a lunch break. A few highlights were a Digital Marketing panel from graduates of the FIT masters program (which is my dream to attend!), learning new product innovations in the booths and the workshops, and meeting Jacqueline Laurita from the Real Housewives of New Jersey! She’s launching www.altruisticbeauty.com, a website dedicated to reviews and beauty tips, inspired by her love of beauty.

I’ll be filming a bunch of interviews tomorrow, but here’s a sneak peek!

 

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One Comment : Leave a Reply

  1. Gwen says:

    I disagree with that staetment, if that was the case then Ledger would have never been The Joker because of how much praise Nicholson received. I think we should have another Joker, give someone else a try. Ledger did a great job, but Mark Hamill is still doing a phenomenal job 20 years later and still doing it randomly in animation (if you didn’t know)

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