GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

HBA_Global

Day 1: HBA Expo 2013 (My Holy Grail of Beauty!)

The HBA Expo is the go-to conference on the cosmetics and personal care products industry, which features vendors of raw materials and numerous workshops on building a thriving brand, small & large. For me, this is the holy grail of my passion for beauty! This year I finally got to attend the HBA expo for…

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Greetings from the Philippines!

I am writing this post from a boutique resort in the beautiful island of Boracay, an hour-long plane ride from Manila. This “pilgrimage” to the homeland was quite overdue–it had been 15 years since I visited! I have been here since May 13th, so things have been quite hectic, to say the least! I’m also…

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I’m a Hustler, Baby!

In my nasty habit of internet surfing, I got hooked on the below diagram from Chris Guillebeau‘s blog on The Art of Non-Conformity. Here’s the jist on this dude – he started this blog to share his insights on living unconventionally, including his conquest to travel to every country in the world (which was completed…

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“It’s Faster If I Do It Myself”! WRONG!

Building my business as a makeup artist and beautypreneur required a lot of creative ways to drive clientele. Much to my surprise, people weren’t booking me from my website and Facebook! One of the many ways I promoted my business was getting involved with events, whether sponsoring the makeup & hair during Fashion Week, participating…

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Why Do I Need a Mentor???

My first mentors were at 17; a finance exec and sales entrepreneur who helped me launch my photo album business. My next batch of mentors were my team who guided me in growing my ARTISTRY skincare business. Shortly thereafter, a Manager at Estee Lauder who took me under her wing in breaking into the corporate…

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Welcome to 360BeautyMaven.com! At least the beginning of it…!

It gives me great sadness to retire Gorgeous on the Go and everything related to it–the domain and my social media space. That was my online identity for over 5 years when I started to grow my business as a makeup artist. My career has evolved dramatically since then, aw hell my whole life has…

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Rooftop Talk with Stephanie Flor, Celebrity Makeup Artist

I always enjoy doing video interviews, especially with successful people in the beauty industry. I’d like to consider myself as the next Napoleon Hill (a la Think and Grow Rich) and interview the most wealthiest and successful people, thus writing a book that’s been translated into 40 languages and sold 40 million copies worldwide! Until…

Group Shot!

“Sharpening the Saw” (Keeping Your Makeup Skills Intact)

According to Steven Covey’s “Seven Habits of Highly Effective People,” Habit #7 entails “Sharpening the Saw,” meaning that we should take time to renew ourselves mentally, physically, socially and spiritually. For this post, I’m focusing on the physical & social aspects in a career as a makeup artist. While running the NYC Makeup Artist Meetup…

My first vision board (Jan 2012)

The Power of a Vision Board

As a constant life learner, I took a transformation course on Abundance & Prosperity in the beginning of the year. My favorite exercise was creating a vision board to ignite our passion and goals in life. I’ve created one before, but this time  I had a clear intention of my goals for the year and found images…

Jeannie Mai inspired me to become an artist!

An Ode to…Jeannie Mai!

“My Odes to…” are dedicated to people, places, brands, or just anything that inspires me! My inaugural “ode” goes to Jeannie Mai, the awesome host on The Style Network’s How Do I Look?, fabulous stylist, and TV personality. However, years ago, I saw her beautiful face as a spokesperson for Never Accept Ordinary (NAO), a…