GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician


I’m a Hustler, Baby!

In my nasty habit of internet surfing, I got hooked on the below diagram from Chris Guillebeau‘s blog on The Art of Non-Conformity. Here’s the jist on this dude – he started this blog to share his insights on living unconventionally, including his conquest to travel to every country in the world (which was completed this year) Oh yeah, as a result of his blog, he published two books with another on the way!

We’ve all heard this phrase before – you can talk the talk, but can you walk the walk? This illustration couldn’t have summarized it better.

Created by Joey Roth

Created by Joey Roth

Chris explains it in his book, The $100 Startup:

“The distinction between the three icons represents the difference (and the likely success or lack of success) of a person or business hoping to promote something for sale.

  • A charlatan is all talk, with nothing to back up their claims. (Someone who asks you for career advice, but doesn’t implement it)
  • A martyr is all action with plenty of good work to talk about, but remains unable or unwilling to do the talking. (A successful artist or consultant who complains about a lack of business)
  • A hustler represents the ideal combination: work and talk fused together.”

The word #hustle (or #hustlehustlehustle) is so overused that we forget what it really means. It’s so easy to fill hours with busy work–emails, surfing the internet, social media–instead of income-generating activities. Don’t get me wrong; this is all important in creating a brand, but it’s even more important to take a step back and ask yourself, “Is this getting me to my goal?”

So how do you avoid being the charlatan or martyr? One point Chris mentioned was focusing on 50% creating and 50% hustling. In my case, creating means working on marketing projects for clients, and creating content for my blog, whether it’s writing or editing video. The hustle entails attending events, staying in touch with my network & clients, implementing new ideas to promote my business, updating my Facebook fan page & Twitter, and the list goes on and on!

It’s so simple, right? I’m no stranger to hustling, but if you’re not creating anything, such as new work on your portfolio, achievements at your job or with a client, or a new launch in your business, then what’s the point of all the above?

At the end of the day, it’s all about this:


All images are by Joey Roth. Please support his business!

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