GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician


I’m a Hustler, Baby!

In my nasty habit of internet surfing, I got hooked on the below diagram from Chris Guillebeau‘s blog on The Art of Non-Conformity. Here’s the jist on this dude – he started this blog to share his insights on living unconventionally, including his conquest to travel to every country in the world (which was completed…


“It’s Faster If I Do It Myself”! WRONG!

Building my business as a makeup artist and beautypreneur required a lot of creative ways to drive clientele. Much to my surprise, people weren’t booking me from my website and Facebook! One of the many ways I promoted my business was getting involved with events, whether sponsoring the makeup & hair during Fashion Week, participating…


Genevieve’s Adventures: Cynde Watson “Get Gorgeous” Makeup Party

Celebrity makeup artist Cynde Watson unveiled her color cosmetic collection at a special “Get Gorgeous” Makeup Party, held at the Georgia NY Salon in the East Village last Thursday. Color by Cynde Watson launched last year on HSN to a national audience, and now she’s offering her services & product to the beauty-conscious ladies of NYC.