GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

HBA_Global

Day 1: HBA Expo 2013 (My Holy Grail of Beauty!)

The HBA Expo is the go-to conference on the cosmetics and personal care products industry, which features vendors of raw materials and numerous workshops on building a thriving brand, small & large. For me, this is the holy grail of my passion for beauty! This year I finally got to attend the HBA expo for…

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Why Do I Need a Mentor???

My first mentors were at 17; a finance exec and sales entrepreneur who helped me launch my photo album business. My next batch of mentors were my team who guided me in growing my ARTISTRY skincare business. Shortly thereafter, a Manager at Estee Lauder who took me under her wing in breaking into the corporate…

Jeannie Mai inspired me to become an artist!

An Ode to…Jeannie Mai!

“My Odes to…” are dedicated to people, places, brands, or just anything that inspires me! My inaugural “ode” goes to Jeannie Mai, the awesome host on The Style Network’s How Do I Look?, fabulous stylist, and TV personality. However, years ago, I saw her beautiful face as a spokesperson for Never Accept Ordinary (NAO), a…

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Shecky’s Beauty Night Out – Fall 2011

I LOVE Shecky’s! This company has been filling my needs for a good ol’ night out of girlfriend-time, drinking, and shopping all-in-one! They’re mostly known for their Girls Night Out¬†events, but this time I attended their Beauty Night Out, which took place November 8-9 in the Chelsea area. It’s been quite some time since I…