GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

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Day 1: HBA Expo 2013 (My Holy Grail of Beauty!)

The HBA Expo is the go-to conference on the cosmetics and personal care products industry, which features vendors of raw materials and numerous workshops on building a thriving brand, small & large. For me, this is the holy grail of my passion for beauty! This year I finally got to attend the HBA expo for…

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Rooftop Talk with Stephanie Flor, Celebrity Makeup Artist

I always enjoy doing video interviews, especially with successful people in the beauty industry. I’d like to consider myself as the next Napoleon Hill (a la Think and Grow Rich) and interview the most wealthiest and successful people, thus writing a book that’s been translated into 40 languages and sold 40 million copies worldwide! Until…

Group Shot!

“Sharpening the Saw” (Keeping Your Makeup Skills Intact)

According to Steven Covey’s “Seven Habits of Highly Effective People,” Habit #7 entails “Sharpening the Saw,” meaning that we should take time to renew ourselves mentally, physically, socially and spiritually. For this post, I’m focusing on the physical & social aspects in a career as a makeup artist. While running the NYC Makeup Artist Meetup…

A set of lip glosses on my 18th birthday. Can you see my sheer joy?!

Why Do I Love Beauty?

Let me count the ways… While I have the privilege of playing with makeup at my day job, sometimes I have to reconnect with the reason and motivation for choosing this industry as my career.¬†Sometimes we think our careers choose us, especially when we look back in our childhood. Check out these clues: My treasured…

FAB!

September Recap

I can’t let September end without recapping my adventures earlier this month! Between New York Fashion Week, catching up on work projects, and getting sleep, things have been crazy! But I’m happy being back in the groove of networking and writing, now more than ever! ¬† A big THANK YOU to Charu Suri–jet-setting travel blogger…

Sachika Spring/Summer 2012

Having worked with the dynamic fashion duo, Sachika, before they descended upon New York Fashion week–especially after that infamous Coco dress–I was excited to see what they had in store for S/S 2012. Now in their third season showcasing in Elle magazine’s Style 360 fashion show, their shows have been nothing less than entertaining and…

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GOTG & The Glossy Party Partnership!

Jessica Ayari of Ayari Makeovers is hosting “The Glossy Party,” an awesome event where you can get beauty services under one roof! What originated as a launch party for her makeup tour resulted in a semi-annual event where ladies can access all types of beauty services, such as brow shaping, eyelash extensions, and of course,…

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Post-IMATS Networking Mixer

As Organizer for The NYC Makeup Artists Meetup Group, it would be a disservice to our members if we didn’t participate in the inaugural debut of the International Makeup Artists Trade Show (IMATS) in New York City! My fabulous Assistant Organizer, Chic Studios, and I will be hosting a Post-IMATS Networking Mixer next Monday! Here…

With Cynde Watson. I'm wearing her blush pencil in Pink Blossom!

GOTG TV Interview: Celebrity Makeup Artist Cynde Watson

To celebrity makeup artist Cynde Watson, staying gorgeous on the go means being healthy from the inside out–working out and eating healthy–and also taking time for yourself. And of course, her cosmetic line, Color by Cynde Watson, will keep you looking fresh on the go since you can apply a full-face of makeup with a…