GENEVIEVE A. SANTOS | beauty expert - makeup artist & esthetician

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Day 1: HBA Expo 2013 (My Holy Grail of Beauty!)

The HBA Expo is the go-to conference on the cosmetics and personal care products industry, which features vendors of raw materials and numerous workshops on building a thriving brand, small & large. For me, this is the holy grail of my passion for beauty! This year I finally got to attend the HBA expo for…

Jeannie Mai inspired me to become an artist!

An Ode to…Jeannie Mai!

“My Odes to…” are dedicated to people, places, brands, or just anything that inspires me! My inaugural “ode” goes to Jeannie Mai, the awesome host on The Style Network’s How Do I Look?, fabulous stylist, and TV personality. However, years ago, I saw her beautiful face as a spokesperson for Never Accept Ordinary (NAO), a…

Sachika Spring/Summer 2012

Having worked with the dynamic fashion duo, Sachika, before they descended upon New York Fashion week–especially after that infamous Coco dress–I was excited to see what they had in store for S/S 2012. Now in their third season showcasing in Elle magazine’s Style 360 fashion show, their shows have been nothing less than entertaining and…

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Check out my NY Fashion Week coverage with Beauty Stat!

New York Fashion Week is here! The Spring/Summer 2012 collections have arrived, and I’m running all over NYC to get the latest beauty trends off the runway! I started covering the shows backstage last season in February through TheMakeupGirl.net. I had a blast covering shows between Soho and The Plaza! Although my schedule is already…

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Fabulous Fridays: Jessica Ayari Toro of Ayari Makeovers

The second installment of Fabulous Fridays goes to makeup artist and beauty entrepreneur Jessica “Ayari” Toro of Ayari Makeovers! I had the pleasure of meeting her back in 2009 when we volunteered for a Haiti Benefit with the Powder Group. Since then, we’ve stayed in touch and I’ve seen her and her business bloom before…

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GOTG & The Glossy Party Partnership!

Jessica Ayari of Ayari Makeovers is hosting “The Glossy Party,” an awesome event where you can get beauty services under one roof! What originated as a launch party for her makeup tour resulted in a semi-annual event where ladies can access all types of beauty services, such as brow shaping, eyelash extensions, and of course,…

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Post-IMATS Networking Mixer

As Organizer for The NYC Makeup Artists Meetup Group, it would be a disservice to our members if we didn’t participate in the inaugural debut of the International Makeup Artists Trade Show (IMATS) in New York City! My fabulous Assistant Organizer, Chic Studios, and I will be hosting a Post-IMATS Networking Mixer next Monday! Here…

Subway Ad on Makeup Artist Meetup

Look! We’re on a Subway Ad!

I’m so excited that The NYC Makeup Artists Meetup is on the latest subway ad campaign! Let’s backtrack about 5 years ago in 2006. I was sitting on the 1 train and came across a similar ad for Meetup.com. Upon logging on that evening, I searched “makeup artists” on the site, and came across The…

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Gorgeous on the Go TV: Catching Up with Actress Kim Coles

Happy Friday! We got to catch up with one of our fave plus-sized actress Kim Coles, formerly of the sitcom Living Single and VH1’s Celebrity Fit Club. According to her website, she has a few projects in the works, including participating in the NO H8 campaign and the second season of BET’s “My Black is…

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Genevieve’s Adventures: Beauty Techniques to Go Fashion Week Kick Off Party

It’s always exciting to profile other successful makeup artists that take their careers to the next level through their entrepreneurial ventures. Celebrity makeup artists D’Angelo Thompson and Andrea Fairweather formed Beauty Techniques to Go, a comprehensive beauty education series for everyday women and aspiring makeup artists. This is done through interactive panel discussions, beauty workshops…